Happy Design For Purposeful Startups

Mission

For startups that use technology not to make people feel “hooked” but instead connected and powerful, I design & develop websites, brands, and apps that encourage flow, community, gratitude, and meaning. And positive design works—it improves your conversion rate and reputation because positive emotion leads to positive action.

Portfolio

SavvyRoo Web Design, Front-end Development

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Sogro Web & Brand Design, WordPress Development

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Katacoda Web Design, Web App Design

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Simple Choice Realty Web Design, WordPress Development

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Testimonials

Phil Teixeira SOSCasino

I would definitely recommend Diana to anyone who wants outstanding websites and I can't wait to team up with her again in the future. Thanks for making my website dream come true Diana, you're the best!

Ben Hall Katacoda

I really enjoyed working with you. Your design skills are amazing and I'm very pleased with the results. The initial set of changes are on the site and we've seen a great response in terms of metrics.

Noah Blumenthal SavvyRoo

Creative. Fast. Committed. She felt like a true member of our team. Can’t wait to work with Diana on our next project.

Aaron Irmas Sogro

The site overall has been amazing—my monthly recurring revenue has gone up significantly since we started due to the conversion rate and price increase.

About

Freelance Web Designer

Diana Lopez Designer & Developer

Hi, my name is Diana and I’m a web/brand/app designer & developer living in Southern California. I focus on designing engaging and accessible online experiences with emotional design baked in.

I’m very passionate about design and have a wide range of skills & interests. I identify as a leaner—if something fascinates me, such as Stoic philosophy or advertising copy, I go to great lengths to learn about it. I’m self-taught, having started with code & design as a kid. I freelance full-time as of 2015.

Thanks for stopping by. If there’s something I can do for you, please don’t hesitate to contact me.

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