I turn bright ideas into positive experiences.

Hi, my name is Diana. I design mobile-first websites, mobile apps, and products. My goals is to create a fun experience for your visitors, and in the case of websites, tell your story effectively. I offer WordPress development as well to turn your website into a powerful tool. Some of the companies I have had the pleasure of working with are Mopro, Onboardly, John Hopkins University, and Defy Media.


An Need to Refresh

StudioBookings was tired of their site underperforming. While it was pleasing to look at (with plenty of fun illustrations), it wasn’t conversion-oriented. Grey calls-to-action and generic headings were rampant. They contacted me to turn it around.

Working Together

Working closely with the CEO of StudioBookings, I designed a new direction for StudioBookings that focused on their benefits and product features. Bolder colors and tailored images & copy came along with it.

Going Big

Since the redesign, StudioBookings has reported visitors spending more time on their site. They now receive more calls & emails from potential customers than ever before. They also now receive mentions in comparison with larger companies in their industry.

Visit StudioBookings

The Appreciation Engine

Bigger Pond

The Appreciation Engine is a social media aggregator for music labels. Soon after their launch, they transformed from an indie tool to an enterprise tool, working with clients such as Universal Music Group.

Making an Impression

Using a unique style palette and responsive development, I designed their website to look appropriately higher end. I designed landing-style layouts for each page to lower bounce rate and increase conversion.

What They Said

“Not only does Diana have a great eye for design and color, but she also understands business needs. This is a very rare trait in a web designer and a huge asset. I would recommend Diana to anyone who needs a website that not only looks pretty, but aims to convert your traffic into customers.”
— Annabel Youens, Co-founder & CMO

Visit The Appreciation Engine

Hot Eerz

Sound Off

As a pair of people who are hard-of-hearing themselves, the founders of Hot Eerz disliked that accessories for people who are hard-of-hearing came with a stigma. Glasses don’t carry that stigma so assistive listening devices shouldn't either. Online shopping experiences for ALD were difficult too because they expected high technical knowledge of their audience.

Building Relations

Together we designed an ecommerce website that carried a sense of community through resourceful blog posts & fashionable accessories. We streamlined the shopping experience—instead of relying on the user to know what kind of accessory they need, the interface asks them, “what do you want to hear better?” and presents options ranging from “baby” to “doorbell” to “conversations.”

Build In-progress

About Photo of Diana

I’ve always been enamoured with the web. I began studying code & design at an early age and continue to explore this new territory—what it means to design for people & screens. I keep a few principles close in the process, including mobile-first design, immersive emotional experience, and defined business objectives. Empowering users through intuitive design is my guiding light.

I currently work full-time with Defy Media as a UI designer. I am available for freelance work.

If you want to connect, you can find me on Twitter, Instagram, and Dribbble.


Use the form below to get in touch. You can also email me at me@diana.nu or leave a voicemail at (424) 256-6143.